E-commerce banner templates

How e-commerce get generated

Catalogue-driven graphics are the case where the number of designs equals the number of products, which is the point at which manual work stops being an option. A seasonal promotion across two hundred SKUs is two hundred banners that differ by photo, name and price — all of it already in the product database. Rendering them from the catalogue means the banner and the storefront never disagree about the price, which is the failure mode worth avoiding here. Stores running frequent promotions keep one template per placement, so a sale is a data change rather than a design sprint.

In practice: Batch per promotion from a catalogue export, or API per product for stores that regenerate on price change.

Fields you'd usually bind

{{product_image}}

Catalogue photo, bound as an image variable.

{{product_name}}

Title line, with auto-fit for long names.

{{price}}

Current price, usually alongside a struck-through original.

{{discount}}

The promotion badge — the field that changes most often.

Any text, image, QR code or barcode on the canvas can become a variable — these are just the ones this category tends to use.