Birthday card templates

How birthday cards get generated

Birthday graphics have an unusual property: the trigger is a date in your database, not a campaign someone schedules. That makes this the most naturally automated category here. A CRM or loyalty platform knows every customer's birthday, so the render can happen the morning it comes round — name in the greeting, maybe their tier or a reward code underneath — with nobody involved. The design is the same one all year; only the name and date move. Milestone birthdays are the exception worth designing for separately, since a thirtieth or a fiftieth usually justifies its own layout rather than the standard card with a different number.

In practice: API calls fired by a scheduled job against today's birthdays — the render is attached to the outgoing email.

Fields you'd usually bind

{{name}}

The birthday person, straight from the customer record.

{{age}}

For milestone designs that show the number.

{{message}}

The greeting line, if it varies by segment.

{{reward_code}}

A birthday offer, where the card doubles as a promotion.

Any text, image, QR code or barcode on the canvas can become a variable — these are just the ones this category tends to use.