Coupon templates

How coupons get generated

Shared coupon codes leak. The alternative is a unique code per customer, which is trivial to generate in your database and painful to get onto a graphic without automation. This category exists for that job: the discount, the code and the expiry are variables, the layout is not. A win-back campaign for four hundred lapsed customers becomes one CSV and one batch, with each person receiving a coupon only they can redeem. Because coupons carry a deadline, the expiry date being a real field rather than baked into the artwork is what lets the same template run again next quarter without a redesign.

In practice: Almost always a CSV batch driven by a segment export from the CRM, then attached to the campaign send.

Fields you'd usually bind

{{discount}}

The offer — "20%", "€15 off", whatever your promotion engine emits.

{{coupon_code}}

Unique per customer. Bind to a barcode too if it is redeemed in store.

{{expiry_date}}

Kept as data so the same design runs every campaign.

{{customer_name}}

Where the offer is addressed personally.

Any text, image, QR code or barcode on the canvas can become a variable — these are just the ones this category tends to use.